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Over to the one of our very own wonderful wild women for this Blog Post! Interviewed and written by Beth Crowe (round of applause) read right to the end for a date for your diaries! #BigFuckingHike
As a self-confessed lover of the great outdoors, girl power and as a strong advocate of the Lake District being possibly the best place in the whole entire world ever (….like, ever!), I’m proud to say that I have watched the Wonderful Wild Women collective thrive. My only regret is that I have often watched from social media, while in a different city or, most recently, a different country.


Not that I’m complaining, I have been extremely lucky to call a number of locations home over the years, including the beautiful Italian alps. After doing my first season I attempted to return to the 9 to 5 back in England but it just wasn’t for me, so I made the decision to quit my job, go freelance, and escape to the alps as a self-employed, admittedly extremely nervous, full time snow bum.


My love for snowboarding is what led me to the alps, but it’s also what led me to meeting a group of very talented, savvy and hilarious ladies who I now have the absolute pleasure of working alongside…the SNOOKS girls.


As a women’s collective who are passionate about getting outside with our mates, supporting our fellow ladies and making the most of this beautiful planet, it’s easy to see how perfectly SNOOKS aligns with the ideology of Wonderful Wild Women. So we wanted to get to know the girls behind WWW a little better and find out what makes the ladies tick.


SNOOKS: Who are the Wonderful Wild Women and was the idea for this collective born?


WWW: The Wonderful Wild Women are, at the core, a community of women who enjoy the outdoors, endeavour to make the most of their day/week/month with any kind of adventure, big or small, and want to share or connect with like-minded others.


We really believe that the outdoors should be inclusive to all no matter of ability, age, experience etc and it is something we are really trying to work towards.


Within WWW HQ we have a growing number of Ambassadors who are passionate about the Wonderful Wild Women ethos. They all have their stories, journeys, strengths and experiences which when brought together within the community help to make it increasingly more accessible and inclusive for all women.



SNOOKS: What makes the women who support you so Wonderful and Wild?


WWW: Deep down we are all a bit Wild and Wonderful! Sometimes through our journeys or life experience this can be squashed or suppressed for whatever reason and confidence can be lost!


The ‘Wonderful’ element for us is about accepting and realising our self-worth – often women can be judged negatively for having confidence or for putting themselves first, but it is so important for women (and people) to allow themselves that time and care so they can go on doing the amazing day to day things, those responsibilities which are often the reasons for neglecting our own needs.

The ‘Wild’ element is much more connected in our love of the outdoors, whether you have a more holistic and spiritual connection with nature or you see the outdoors as a natural playground to push your limits in a chosen sport or whether you are somewhere in between… we all need that time to be wild, disconnect from our ‘real lives’ and discover ourselves and abilities.


We think all women possess elements of wonderfulness and wildness, they are just all so different and the community is a place for all those differences and strengths to be accepted, acknowledged and not judged – giving space for connection and growth with ourselves and others.


SNOOKS: What has been the most exciting moment of WWW to date?


WWW: There have been many to be honest. The journey as a whole has been overwhelming and to see the growth of the community on Instagram and locally within The Lake District has been very humbling!


Personally, I (Sarah) have met and connected with people who I know will be lifelong friends, we have each opened up doors to new ventures and possibilities through meeting and they have 100% impacted my life in a positive way. Hearing others who have had a similar experience is what it is all about for me. Hearing women say “I never thought I could ever do this” or “this is my first time wild swimming” etc is very special.


Some stand out moments would probably be:


– Hitting 1k followers on Instagram – this is the point I went ‘public’!
– Our first walk in the Lakes, going up Blencathra. This is when the community became more than just visual inspiration.
– The first Summer Solstice Celebration with Proper Northern Yoga, This was the first collaborative gathering and we spent an evening doing yoga and outdoor swimming. Expecting just our friends to come along we ended up with over 70 women joining us! They just kept arriving from all directions!
– And more recently the completion of our 36 Hour Relay Challenge which took myself, Kate and Bex on a lap round the Lakes via mountain bike and foot, with a swim in there for good measure!


SNOOKS: What is it that you think connects WWW and a brand like SNOOKS?


WWW: We both acknowledge the diversity amongst women and we have parallel goals to allow more women to get out and be active with confidence! There’s no ‘one size fits all’!


And we are all women who believe in the power of supporting other women!



SNOOKS: What Wonderful and Wild things do you like to do in your spare time, when you get some time away from work?


WWW: We all have very different core activities that we enjoy in our spare time but those which also overlap!


In terms of fitness & physical health – fell running, outdoor swimming, mountain biking, climbing, road riding, yoga, meditation, snowboarding / skiing, walking… but not forgetting those less ‘active’ activities which also support mental well-being – photography, drawing, reading – basically creativity and a good old chatter over breakfast, coffee & cake or a good G&T!


SNOOKS: What adventures do you have planned for this summer and the near future?


WWW: We have some exciting get togethers coming up in the WWW Calendar including some local walks, outdoor swims & wild yoga! And then a little further afield we will be spending August bank holiday in Snowdonia where we have an exciting event booked with Vivienne Rickman-Poole (www.viviennerickmanpoole.co.uk).


I am also off to Canada for the best part of a month, exploring BC. I am very excited and hoping to connect with some of the WWW community over there.


As the summer ends and autumn winter arrives we also have some plans for more midweek get togethers to encourage people out even on the dark nights!


SNOOKS: What are the goals for the WWW and what do you find is key to achieving them?


WWW: Future goals… gosh… sometimes I’m still pinching myself at how the community has developed so far! But we do have plans…


One of the important aims is to continue to establish a strong network here in the Lake District. We are a grassroots community and personal connection is really important. All of our current Ambassadors are based here and 90% of our gatherings and meets are here but over time we do hope to expand this further across the UK and we have begun making steps towards this.


Connection with outdoor / sporting / wellness brands would be great to help push the mainstream representation of females in the outdoors; which we find is generally defined through professional models or high achieving athletes.


And just keep doing what we are doing, refining it & discovering what it is the community wants so we can respond to that need the best way we can.


If you’re like us and spend your weekends escaping the 9 to 5 to get out into the great outdoors, or spend your holidays throwing yourselves down, or climbing, the biggest mountain you can find, then you have to check out the Wonderful Wild Women. When we first discovered them we were immediately inspired to to grab our best girlfriends and go on adventure, and we’re pretty sure you will be too. And with the great British summer upon us, there’s no better time to get your trainers on and get out there!


So they’re we have it follow them, be inspired, get involved with those wonderful women….In fact – Team Snooks love the idea so much we wanted to collaborate even more with WWW. We love to hike, they like to hike, who else likes to hike?! The Snooks girls, Wonderful Wild Women AND four winners from our social media competition will be getting together for one BIG F****NG HIKE, taking on the revered and feared Helvellyn!

You can follow all the action on 22nd September on our Instagram @thesnooksgirls

Blog, Fashion, Outerwear, snowboarding, What we do, women in sport

Work It Out

We could get all technical about the importance of strength training in helping your technique but instead, lets put it in SNOOKS terms. Stonger legs and core = snowboarding better harder and longer!

Let’s be honest I am no elite snowboarder, I reeeallly love my food and a bevvy, or 2 but it is so beneficial for your game to work on your leg day! Anyone and everyone can do these moves, anywhere, although we wouldn’t recommend in the club. Tried that. Didn’t work.

Work these out 12 times for each exercise and repeat the set 3 times! Let’s get pumped!


Floor Burpees.

Easing you in gently. Love them or hate them, they are undeniably the mother of the full body work-out.



Lunge jumps.

Helping your poppiness. If this is too much try stepping into alternate lunges.




An amazing exercise for your core! Particularly useful for when you are on the floor and need to push yourself back up and try again! Tumble weed should have been included in this GIF!



One leg bum raises.

Well that’s what I’m calling them anyway, for your solid buns of steel.



Squat Jumps.

All round leg burn, no pain no gain!




Don’t neglect your back muscles, introducing the superwoman!



And when you finish you will feel like this!!!


Try these 3 times a week, as well as skating or running or cycling or dancing like nobody is watching, or all of the above, or whatever else you like to do and you will be well on track to your better ski and snowboard self!

If you’ve tried it yourself, send us your pics via insta or twitter with the hashtag #summersnooks @thesnooksgirls


For more of these little nuggets of snooksin’ and exciting news and discounts, sign up to our newsletter via our website!


Snooks love x
Blog, Fashion, Outerwear, Posts, snowboarding, What we do, women in sport

Wonder where the name SNOOKS came from?

SNOOKS – Designed by Women for Women


At the heart and soul of SNOOKS is to represent women in the industry as reputable; talented
and inspiring athletes who have a passion for doing whatever they do best! This has not always
been the case in the action sports industry, and many others too. Let’s face it…women don’t actually
snowboard in bikinis. So to anyone who says otherwise, we cock a snook* at you!

The rest of you, we salute you.



‘Cock-a-Snook’… An Old English Phrase


Definition: Verb. Old English. To ‘cock a snook’ is to spread one’s hand with thumb
on the nose, preferably with crossed eyes, waggling fingers
and any other annoying gesticulation that comes to mind at the time.”

Example: Thumb one’s nose, as in As soon as the teacher turned her back, the
boys cocked a snook at her.

The expression was first recorded in 1791 and theprecise source of snook,
here used in the sense of “a derisive gesture,” has been lost. (’til now!)


Hey guys, we totally get what you’re doing for the guys, but we cock a snook at you – we
design awesome gear just for women!
 There is so much awesome gear out there for the guys,
and there are brands that do lovely women’s gear – we also salute you. But… In a heavily saturated
and male dominated industry, we think it’s time there was more choice for the girls!

Ladies… Cock-A-Snook, get out of the men’s section and get your
mitts on our exclusive early release 2016-17 gear!


click here to visit the SNOOKS shop


*A Snook is also a fish.
**And also apparently lots of people’s surnames. Neither of which we should ignore.

Image courtesy of the Daily Mail. (Via Google images…)

Blog, Outerwear, snowboarding, women in sport

7 Kickass Ways to Celebrate International Women’s Day!

1. Get down to your nearest snowdome and get your shred on!!

SnoZone are putting on an awesome deal in partnership with This Girl Can…
women ride free tomorrow. All day. YUP! So if you can get to Milton Keynes
or Castleford, it will 
totally be worth the journey! Click here for more info!

2. Go on a micro-adventure.

Grab a friend or two, book an Air Bnb, or a tent, or a campervan, and just go
explore! If you need help finding inspiration, Alistair Humphreys is undoubtedly
the go-to micro-adventure dude. http://www.alastairhumphreys.com/

3. Go for drinks with your besties.

4. Take up a new sport/hobby.

Always wanted to try skateboarding? BMX? Surfing (maybe still a bit cold for that)?
Longboarding? Roller Derby? Ice Hockey? Why haven’t you yet? Well know seems
like a pretty damn ideal opportunity. If you don’t know where to start, have a look
round the This Girl Can website. Get inspired and get involved!


Lots of it. Mary Antoinette said you should, and you don’t wanna mess with Queen M.

6. Have a movie night!

Here’s two suggestions to inspire:

The Suffragettes – all about Emiline Pankhurst and the squad,
rolling deep to fight for women’s right to vote.


Bend it Like Beckham – because it’s the BEST film of all time, ever! (If you can get
over the questionable acting and Keira Knightley’s shocking 90s haircut.)


7. Give a little love

I know we’ve literally just had Mother’s day, but international women’s day
is about ALL of the women. Sisters, mums, aunties, grandmas, great-grandmas,
besties and all the resties… why not pick up the phone, or better still pop in with
your actual face and say hello, and let them know you appreciate them.


7. Our way of celebrating…

is to give you a little gift from us. Use the code below at checkout to get a whopping
20% discount on all 
SNOOKS outerwear. Be quick though, this offer only lasts a week!