SNOOKS Gear on Geordie Shore!


Here’s what we think about it…


Mind-numbing, vulgar TV adorned with a consistent sprinkling of flagrant language, performed by a bunch of promiscuous, binge drinking, 20-something Geordies. Cringe-worthy? Embarrassing? Slutty? Disgraceful? Over the top? Sure, that’s what the critics and haters say about Geordie Shore, and of course they are entitled to their opinion… most of which I agree with to be honest, however, I reckon there’s a lot more to be said for Geordie Shore, especially for the girls on the show. These Geordie lasses are a new kind of feminist – the sex celebrating, orgasm worshipping, strong independent women who literally don’t care what anyone thinks of them. No, really. We had a good old chat about it at SNOOKS HQ, and found this great article by Lucy Wood that we couldn’t help but agree with! Before you write me off as a loony, allow me to elaborate. And if you still think I’m a loony then we can agree to disagree. Even loonies are entitled to their own opinions. So, here’s what we think about them Geordie Lasses…



Before you write me off as a loony, allow me to elaborate. And if you still think I’m a loony then we can agree to disagree. Even loonies are entitled to their own opinions.


Let’s break it down. Essentially the show consists of: drinking, sex, arguing, more drinking, swearing, being dramatic, and yet more drinking. I think what people dislike about the show is that these girls are not showing us society’s fabricated ideals that dictate how a woman should behave. We are taught from a young age that blue is for boys and pink is for girls. Football is for boys, netball is for girls. Trousers are for boys, skirts are for girls. Working is for men, cleaning is for women. Strength is for men, submission is for women. Promiscuity is for men, monogamy is for women. Now, I’m not suggesting we all suddenly drop all our morals and standards of decency and go out binge-drinking every night and get jiggy with the nearest bronzed Adonis or Aphrodite. BUT, if that is something you want to do, who the hell is anyone to tell you not to? As long as you’re not harming anyone else, whose business is it but your own?

chicken dipper

Why, in this day and age, is it OK for lads to go out on the lash, get ‘absolutely mortal’ and ‘tash-on’ with a fitty? They are revered as legends by their peers, not condemned to the fiery pits of slut-hell like a woman would be for the same behaviour. They see sleeping around as normal and acceptable (which is debatable in any case…), just the same as the guys on the show do. They talk about their ‘lady parts’ the same jokey, showing off way that the blokes on the show do!


The girls reclaim derogatory language for themselves. They have taken the word slut and absolutely owned it, unashamedly. In a vulgar way… that’s pretty empowering! These girls are flipping around soceity’s norms. This might not be the most conventional or inspirational example of feminism to use, but I think it says a lot about how society has changed in recent years.

The one aspect of the girls, that I’m sure a lot of women can relate to is their rejection of society’s sexist pressure for their bodies to look a certain way. They will not be told to be skinny, and nobody else should be either. It’s YOUR body to do with as YOU wish.



On Geordie Shore, the women and men behave the same. Equally as “disgraceful” as one another, but equal all the same! They all use similar language, they all go out and get hammered, they all put make up and fake tan on, yes the men too, and they all sleep around. These aren’t necessary aspirations we all want to be shooting for, but the sentiment is that they are equal and empowered to behave exactly how they want to. Unlike some reality shows, Geordie Shore isn’t showing it’s cast dressed up to the nines, airbrushed to the absolute limits of reality, quaffing Kale and Caviar Belinis from diamond studded champagne flutes. There is no Clarendon filter… Granted, we see the cast tangoed and plastered in make-up (the guys included) but we also see the cast looking rough, hungover and groggy, dressed in their Sunday chillout attire, make up smeared, laughing about all the ridiculous shenanigans they got up to the night before! They are unapologetic about who they are. If you don’t like them for it? They don’t care!



So we are raising a glass to the girls of Geordie Shore! We probably won’t ever hang out but we definitely appreciate how kickass you all are. Thanks for bringing a refreshing new perspective to our screens. Let’s get absolutely mortal… (in moderation)!



12 Mountain Survival Essentials


Despite the forecast heatwave this week, winter will soon be upon us! HURRAY! Last week, news broke from Mont Blanc that dozens of keen adventurers found themselves stuck between a rock and a hard place (ahem) on the cable cars due to a technical fault. Whilst most were rescued pretty swiftly by the good eggs from Mountain Rescue, at least 30 people were left dangling overnight as the rescue operation was halted due to darkness. Don’t worry, they all got down safely eventually, but it got us thinking… what if the worst happens and you find yourself in a seriously dangerous situation up in the mountains? We’ve put together a few suggestions to make sure that, like a good little scout, you’re always prepared!



1. Warm gear

Not just a hoody… actual technical warm gear. Compact puffer jackets that pack down to the size of a camera – either down or synthetic is suitable. Also remember warm waterproof gloves, warm hat, thermal base layers and a waterproof outer shell… (like a SNOOKS Jacket maybe). THE LOT. Even if you’re in the mountains during the summer, temperatures still drop dramatically after dark to below freezing!

2. A lighter or box of matches and a tampon

A photo by Evan Kirby.

Providing you can find some dry tinder/twigs/bits of wood, lighting a fire can be incredibly helpful in a survival situation. Fires are also useful for sending smoke signals to alert rescuers of your location – ‘live’ leaves and branches create a lot of smoke! As for the tampons… they are very good fire-lighters!

4. Swiss Army Knife

These handy little wonders are incredibly useful. You never know when you might need to buff your nails, tweezer a bee sting, or cut the rope – ‘Touching the Void’ style.


5. Map of the area and a compass, or GPS system



…for obvious reasons.


6. Mobile phone

Being able to contact friends, mountain rescue and emergency services is a pretty big bonus if you find yourself in danger. And you can take some gnarly survival selfies. #priorites. Also remember emergency telephone numbers – mountain rescue, local police, resort, family, the local pizzerria… Y’know, the essentials. Always tell someone where you are going. Not just to be a show off, although that’s fun too… but if something happens and nobody knows where you’ve gone, it will be a hell of a lot harder to locate you!


7. Avalanche safety gear



If you’re going off-piste (not recommended unless you have the gear, and all the idea, and preferably a guide), then you should definitely take the right kit with you! This includes a transceiver, probe and shovel; make sure you friends have these also, otherwise it’s pretty pointless. Never go off piste alone!

8. Food, water, brandy (last one optional…)

Keep it simple with energy bars, protein bars, nuts, chocolate, Kendal mint cake etc. to ensure you fuel yourself. And brandy to raise your spirits… (NB despite common belief/movies telling us that a brandy bearing St. Bernard will warm you right up… alcohol is not actually a good idea in a survival situation as it can impair your judgement and decrease your core temperature, increasing the risk of hypothermia. ‘Beer Jackets’ are a myth, unfortunately.

9. Sun cream, SPF lip balm, sunglasses and/or goggles

The sun at altitude can be savage, especially when reflected off the snow.


10. Cash/credit card

You never know when you might need it!

11. Whistle

For attracting attention or refereeing a spontaneous mountain-top kickabout.


12. Carte Neige and Insurance

A Carte Neige will get you off the mountain free of charge and drop you at the doctor/medical centre/hospital. It’s about 3 Euros a day, available from the lift pass office, so just do it. Your your own insurance won’t cover you for rescue off piste!! Remember to get wintersports insurance too however, as it will cover you for medical expenses if you get injured. You will also need your EHIC card if you’re a British citizen and travelling to EU destinations (well, for now at least). If you are unfortunate enough to get injured on the mountains, make sure you are protected, as rescue and medical costs could set you back literally thousands.


Whilst emergency situations can’t always be prevented, you can prepare yourself as best as possible to ensure you come out the other side. Always be cautious and mindful of the environment and hazards around you.




Dreaming Big – GB’s Golden Girls

As we wait for the Paralympics to commence, we’re still buzzing after an historic Olympic games for Team GB! Finishing in second place in the medal tables behind USA and beating China, Britain beat their medal tally of the London 2012 Olympics!  We take a look at all the talented and hard working athletes that brought medals home from Rio 2016! But it’s not the medals hanging round their necks that makes these women so remarkable. It’s the journey they’ve been on to reach that moment. For each of these Olympians, it’s taken years of dedication and sacrifice, passion, ambition and sheer determination to achieve their goals. No doubt along the way they will have encountered a fair few Debbie Downers and Negative Nancies, doubting them and telling them they can’t do it, but each of them has the strength of mind to cast those doubts far in to the shadows and keep driving forward towards their goals. They’ve faced adversity, injury and illnesses, highs and lows, even love and loss. Something we truly live by at Snooks is the belief that if you want something badly enough, you will do everything you can to make it happen. So below is the definitive list of all of Team GB’s medalists from the Rio 2016 games! Here’s a huge high-five to all of our golden girls (and silver & bronze girls) for making it happen!



Sophie Hitchon Women’s Hammer Throw – BRONZE


Sophie set a new British record of 74.54m on her final attempt! Champ.

Jessica Ennis-Hill Women’s Heptathlon – SILVER


Womens-Jess Ennis Hill
The legend that is Jessica Ennis-Hill added a cheeky silver to her Olympic medal collection. Considering she gave birth to her son just two years ago, she’s managed to squeeze in a four year training cycle to ensure success at Rio! We salute you, Jess.

Track Cycling

Rebecca James – TWO SILVERS

Britain is growing its reputation as a cycling powerhouse! Rebecca James scooped up two silver medals – one in the Sprint and one in the Keirin. She also overcame injury and a cancer scare in the last two years leading up to the Olympics.


Cycling: 31st Rio 2016 Olympics / Track Cycling: Women's Sprint Finals Podium / Rebecca JAMES (GBR) Silver Medal / Celebration / Rio Olympic Velodrome / Summer Olympic Games / (Photo by Tim de Waele/Corbis via Getty Images)

(Photo by Tim de Waele/Corbis via Getty Images)


Katy Marchant: Women’s Sprint – BRONZE

Bronze medallist Britain's Katy Marchant poses on the podium after the Women's sprint finals track cycling event at the Velodrome during the Rio 2016 Olympic Games in Rio de Janeiro on August 16, 2016. / AFP / Odd Andersen (Photo credit should read ODD ANDERSEN/AFP/Getty Images)

Photo credit ODD ANDERSEN/AFP/Getty Images

Katy only started cycling three years ago, and has managed to bag herself a bronze medal in the Sprint already! She’s one to watch!

Laura Trott: Women’s Omnium – GOLD


Women’s cycling track team Pursuit GOLD
Laura smashed records to win four gold Olympic medals, making her Britain’s most decorated female Olympian ever. And she’s just 24 years old. She tweeted this after winning:
“Who says girls can’t play sports?! I KEEP PLAYING and just won GOLD! #LikeAGirl”.

Charlotte Dujardin: Equestrian Dressage Individual – GOLD

Retaining her title from London 2012! And she got a cheeky marriage proposal from her boyfriend to top it all off! (one of FOUR public marriage proposals at the Olympics… two of which were same-sex couples! There must be something in the air in Rio! #lovewins

Amy Tinkler: Floor Exercise – BRONZE

amy tinkler

Gymnastics Women’s Floor Exercise BRONZE
Team GBs youngest athlete! Between sitting her GCSEs last month, and collecting her results on her return, she managed to slot in a quick trip to Rio de Janeiro to casually pick up a bronze medal.

Bryony Page: Trampoline – SILVER

Great Britain's Bryony Page has won a silver medal in the women's trampoline on the seventh day of the Rio Olympics Games, Brazil. PRESS ASSOCIATION Photo. Picture date: Friday August 12, 2016. Photo credit should read: Owen Humphreys/PA Wire. EDITORIAL USE ONLY

Photo credit: Owen Humphreys/PA Wire.

Twenty-five year old Bryony bounced her way to silver on the trampoline! She’s the first ever British athlete to win a medal in the event!

Sally Conway – BRONZE

Sally Conway

Whilst competing in London 2012, Sally injured her shoulder ligaments in the first round and required surgery, but this didn’t stop her achieving a bronze medal at Rio!


Women’s Eight – SILVER



Katherine Grainger and Vicky Thornley: Double Sculls – SILVER 



Helen Glover and Heather Stanning: Women’s Pairs – GOLD

glover stanning


Jazz Carlin: 800m and 400m Freestyle – BOTH SILVER

Jazz carlin


Siobhan-Marie O’Connor: 200m Individual Medley – SILVER


Nicola Adams: Women’s Fly Weight – GOLD

Nicola Adams

Nicola was the first woman to win an Olympic boxing title when the women’s competition it was introduced to the games in 2012. She retained her title in Rio!

Women’s sailing team


Hannah Mills and Saskia Clark– 470 GOLD

Tae Kwon Do
Jade Jones: 57kg – GOLD

jade jones

57kg GOLD

Vicky Holland

vicky holland


Vicky splashed, cycled and ran her way to a Bronze medal!


The Hockey girls brought home Gold in an epic final! About half the team are from Loughborough where Snooks is based!




7 Fun Ways to Stay Snow-Fit Over the Summer


With the summer solstice yesterday (20th June), summer has finally begun! We’ve put together a few fun suggestions to keep you snow-fit over the summer, so you can go charging back to the slopes like a woman on a mission when winter returns…

1. Skateboarding/Longboarding


photo credit: Jean Stories LLC

photo credit: Jean Stories LLC

As it’s Go Skateboarding day today, we’re kicking off with the four-wheeled action sports staple. Not only will you be keeping on top of your balance, coordination, cardio and coolness, but you’ll also be outside catching some rays (always wear suncream folks)! If jumps and tricks aren’t your thing, head down to a beachfront to cruise along the promenade or go and explore your nearest city!

2. Bouldering



Bouldering is climbing low level walls without a harness and ropes. It’s super fun and a great strength workout for your whole body. It’s also very relaxing – focussing on your next move and making sure you don’t fall off means you don’t have any headspace to think about anything else; work, woes, money and relationships – forget them all and go bouldering! There are loads of indoor bouldering centres around the UK to get you started before you tackle the outdoor boulders, and it’s really inexpensive; perfect for rain-ruined summer days!


3. SUP



Stand Up Paddle-boarding. Relaxing in a “looking into the distance imagining I’m on a beach in Honolulu philosophising about life and pondering the magic of nature” kinda way. Also great for your core muscles, balance and arm strength; all pretty important for shredding! With SUP clubs popping up allover the UK and loads of places hiring them out, you’re sure to find some water nearby where you can get your SUP on.


4. Yoga



Yoga is an ancient practice, originating in India, focussing on physical, mental and spiritual relaxation and strength. You can do yoga anywhere; the gym, the beach, in a park, on a mountain, up a tree, in your bedroom… literally ANYWHERE. There are online yoga classes you can do too, check out this awesome lady – Lucy Foster-Perkins. Lucy makes brilliant “yoga for surfers” videos. You could even combine Yoga and SUP for a spot of Yoga Sup (or YUP…) for the ultimate in relaxation, strength and flexibility training. 


5. Wild Swimming



The UK is FULL of incredible natural spots where you can cool off from the summer heat and get some invigorating exercise in refreshing water! If you’re missing the mountains then wild swimming will remind you of the beauty that lies under all that snow in the mountains during the winter! Make sure you don’t go alone though and always check the water is safe before you take the plunge. This UK website is great for finding all the best wild swimming locations and has some important safety advice too. Why not head outdoors and take the plunge?

6. Hiking



Britain’s beautiful landscapes are bursting with epic hiking locations! Get your walking boots on and head off the beaten track to explore the hills, mountains and forests. Hiking is great cardio exercise and builds killer-calves and quads of steel. If you’re worried about not having time, the long summer days are perfect for a quick overnight trip to some nearby countryside. Enjoy a few hours exploring then get the BBQ or fire going and cook up a feast, camp out or sleep in a camper van (if you’re lucky enough to have one), then head back home early in the morning in time to get ready for work!  If you need inspiration, head over to Alistair Humphrey’s website which is full of wicked micro-adventure ideas!  

7. Cycling



If hiking doesn’t tickle your pickle, why not jump on a bike and explore the countryside? You can easily include cycling in a busy work-life schedule; why not ditch the hot traffic and sweaty, crowded public transport and take your bike to work instead? Cycling is a seriously good cardio workout and great for building up that all important leg strength in preparation for getting back on your skis/board. It’s also amazing for anyone recovering from knee injuries (like me!) as it’s low impact but gets your muscles working and builds your fitness back up. 




Blog, Outerwear, snowboarding, women in sport

7 Kickass Ways to Celebrate International Women’s Day!

1. Get down to your nearest snowdome and get your shred on!!

SnoZone are putting on an awesome deal in partnership with This Girl Can…
women ride free tomorrow. All day. YUP! So if you can get to Milton Keynes
or Castleford, it will 
totally be worth the journey! Click here for more info!

2. Go on a micro-adventure.

Grab a friend or two, book an Air Bnb, or a tent, or a campervan, and just go
explore! If you need help finding inspiration, Alistair Humphreys is undoubtedly
the go-to micro-adventure dude.

3. Go for drinks with your besties.

4. Take up a new sport/hobby.

Always wanted to try skateboarding? BMX? Surfing (maybe still a bit cold for that)?
Longboarding? Roller Derby? Ice Hockey? Why haven’t you yet? Well know seems
like a pretty damn ideal opportunity. If you don’t know where to start, have a look
round the This Girl Can website. Get inspired and get involved!


Lots of it. Mary Antoinette said you should, and you don’t wanna mess with Queen M.

6. Have a movie night!

Here’s two suggestions to inspire:

The Suffragettes – all about Emiline Pankhurst and the squad,
rolling deep to fight for women’s right to vote.


Bend it Like Beckham – because it’s the BEST film of all time, ever! (If you can get
over the questionable acting and Keira Knightley’s shocking 90s haircut.)


7. Give a little love

I know we’ve literally just had Mother’s day, but international women’s day
is about ALL of the women. Sisters, mums, aunties, grandmas, great-grandmas,
besties and all the resties… why not pick up the phone, or better still pop in with
your actual face and say hello, and let them know you appreciate them.


7. Our way of celebrating…

is to give you a little gift from us. Use the code below at checkout to get a whopping
20% discount on all 
SNOOKS outerwear. Be quick though, this offer only lasts a week!