Girl Pow-Power


Girl Pow-Power

In Celebration of International Women’s Day

So here at SNOOKS we’re all about a bit of girl power, and with International Women’s Day, as we meandered over how to celebrate the awesome-ness of our favourite shred chicks out there, we thought what better way than to revel in all the badass glory of the 2018 Winter Olympics?

There’s no denying that right now the ladies are absolutely killing it when it comes to skiing and snowboarding. We couldn’t have been prouder watching some of our fave girls sending it and laying it down in Pyeongchang this past month. As creators of the UK’s first snow wear brand for women, by women, we wanted to spread some love for our gals and share with you our highs and lows from the comps this winter.

It goes without saying that we were GUTTED that Katie Ormerod injured herself in practice before the slopestyle qualifiers. As one of the most innovative British riders to emerge in the past few years we all had our hopes pinned on this northern hopeful. Alas it wasn’t meant to be, with Katie fracturing both her arm and ankle before competing, eliminating her from any hopes of a medal. This was followed by Aimee Fuller unfortunately having an absolute wounder of a crash in the Big Air contest, taking one to the face on her final run. As true believers in GB snowsports we were all heartbroken for the girls, but we’re sure they’ll bounce back and do us all proud in up and coming contests. If their social media accounts are anything to go by then these girls won’t let anything stop them progressing through women’s snowboarding, and that’s why we love them!



On a more positive note in women’s snowsports, we were all absolutely delighted to see 19 year old Izzy Atkin charge her way to medal glory in the women’s freestyle skiing. Atkin, born and raised in the US to an English father and a Malaysian mother, did us all proud when she nailed the contest finals going into her final run sitting in fourth place, but she triumphed when she finished with a score of 84.80 points to take the bronze. Not only is Izzy killing it when it comes to representing British freestyle skiing, she’s also the first Briton ever to win an Olympic medal for skiing! Now if that’s not girl power then we don’t know what is!



If there’s any two ladies we have to mention when it comes to these Olympics, it has to be Chloe Kim and Anna Gasser.

Now we always knew that Kim would be a tough one to beat when it came to the snowboarding halfpipe; at only 17 years old she’s not only got two gold medals under her belt from the Youth Olympics, but she’s also a four time X-Games medalist and, now, the youngest woman to ever win a snowboarding Olympic medal. Watching Kim sail her way through halfpipe is like watching a bird take flight; her amplitude and grace is second to none, and her fearless nature ensures that she raises the bar like no-one else. Dropping in with her infamous back to back 1080s we knew Chloe was going to give every other competitor a run for their money, but finishing with a massive high score of 98.25 we couldn’t have been more proud. (Side note – the fact that this girl was tweeting about being hangry before the contest just secured her a place in our hearts, when you need a sandwich, you need a sandwich.)





Anna Gasser has been astounding the snowboarding scene since she emerged as a professional contender in 2017….yes, that’s last year! This chick has the grace and elegance of a ballerina on the slopes; her gravity defying abilities are quickly becoming second to none and every time she drops in we excitedly await what she’ll turn up with. This year at the Olympics, despite having a disappointing start in the slopestyle contests, Gasser absolutely annihilated all competition in the Big Air final. She and American Jamie Anderson were, not surprisingly, battling out for gold until the very last minute, but it was Gasser’s final run, and her astounding double cork 1080s that secured her a gold medal score of 96.00. Our favourite part? Watching all of her peers, and competition, shower her with hugs and kisses as they celebrated her victory.




On that note, our highest point of this year’s Winter Olympics, on this International Women’s Day, has to be the amount of love and support that each and every female Olympian has shown one another on social media. No matter what country they represented, no matter what sport they competed in, us SNOOKS girls just loved seeing our favourite shred chicks spreading all the love for their peers on Instagram, Facebook, Snapchat and Twitter. In this day and age that kind of sisterhood is something to really treasure, and we think it’s such a strong advocate of women’s snowsports to recognise the level of support, and consequently, progression that is encouraged within the industry.


And so while we can all celebrate the triumphs, victories and medals of Pyeongchang, isn’t the biggest win for women the solidarity and unity that was evident throughout the Winter Olympic Games? With some of the riding being described as the most progressive ever seen in competitions to date, we can’t wait to see what our favourite ladies will stomp next.

So, on this International Women’s Day, get your girls together, grab your skis, grab your board, just grab a cuppa tea or a beer, and value the solidarity of sisterhood.

At SNOOKS, that’s what we’re all about.


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Beth Crowe
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