Wonder where the name SNOOKS came from?
SNOOKS – Designed by Women for Women
At the heart and soul of SNOOKS is to represent women in the industry as reputable; talented
and inspiring athletes who have a passion for doing whatever they do best! This has not always
been the case in the action sports industry, and many others too. Let’s face it…women don’t actually
snowboard in bikinis. So to anyone who says otherwise, we cock a snook* at you!
The rest of you, we salute you.
‘Cock-a-Snook’… An Old English Phrase
Definition: Verb. Old English. To ‘cock a snook’ is to spread one’s hand with thumb
on the nose, preferably with crossed eyes, waggling fingers
and any other annoying gesticulation that comes to mind at the time.”
Example: Thumb one’s nose, as in As soon as the teacher turned her back, the
boys cocked a snook at her.
Hey guys, we totally get what you’re doing for the guys, but we cock a snook at you – we
design awesome gear just for women! There is so much awesome gear out there for the guys,
and there are brands that do lovely women’s gear – we also salute you. But… In a heavily saturated
and male dominated industry, we think it’s time there was more choice for the girls!
Ladies… Cock-A-Snook, get out of the men’s section and get your
mitts on our exclusive early release 2016-17 gear!
*A Snook is also a fish.
**And also apparently lots of people’s surnames. Neither of which we should ignore.
Image courtesy of the Daily Mail. (Via Google images…)