Loughborough Uni News Article about Snooks
Graduates launch first British snowboarding and ski brand for women
Loughborough Alumnus Susie Beere and Sophie Kelly are set to launch Snooks, the first British snowboarding and ski brand designed specifically for women.
Born in The Studio, Loughborough’s creative hub, Snooks offer female riders well-fitting and uniquely designed outerwear that combines protection, freedom of movement and style.
As keen snowboarders, Founders Susie and Sophie identified a gap in the market for quality, high performance outwear designed with women in mind. Blending British heritage with modern urban styling, the new range includes waterproof, windproof, breathable and warm technical jackets and trousers, designed to keep riders comfortable while looking great on the slopes… [click here for full article]